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COT: Marketing

July 19, 2022 @ 6:30 pm - 8:00 pm PDT

Club Officer Training

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Join via Zoom teleconferencing

COT – Marketing

Tuesday, July 19, 2022

6:30 – 8:00 pm PT

The purpose of this session is to develop alignment between marketing and prospective member motivations, develop channels for communicating value to prospective members, and identify tools and resources for marketing.

In this session, facilitators discuss the following topics:

▪ Effective Messages
▪ “Speaking” to Prospective Members
▪ Tools and Resources

After completing this session, club officers will be able to do the following:

▪ Align marketing with prospective member goals
▪ Develop strategies for compelling communication with prospective members
▪ Identify resources available for club marketing

By meeting these objectives, club officers will be able to effectively demonstrate the value of joining their club to prospective members.

Agenda link


July 19, 2022
6:30 pm - 8:00 pm PDT
Event Categories:




Linda Vorthman – Program Quality Director
Caryn Axelrad – Division E Director