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Join via Zoom teleconferencing
The purpose of this session is to develop alignment between marketing and prospective member motivations, develop channels for communicating value to prospective members, and identify tools and resources for marketing.
In this session, facilitators discuss the following topics:
Effective Messages
“Speaking” to Prospective Members
Tools and Resources
After completing this session, club officers will be able to do the following:
Align marketing with prospective member goals
Develop strategies for compelling communication with prospective members
Identify resources available for club marketing
By meeting these objectives, club officers will be able to effectively demonstrate the value of joining their club to prospective members.