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COT: Prospective Member Engagement

Tuesday, August 23, 2022

6:30 – 8:00 pm PT

The purpose of this session is to develop strategies for converting prospective members to members using the Prospective Member Journey.

First, club officers discuss the elements of the Prospective Member Journey. Then, they will brainstorm key activities that their club should perform during the journey. Finally, they will identify resources that are necessary to support the key activities.

In this session, facilitators discuss the following topics:

 Pre-work Debrief
 Prospective Member Journey

After completing this session, club officers will be able to do the following:

 Recognize the phases of the Prospective Member Journey
 Identify critical activities during the Prospective Member Journey
 Identify resources for engaging during the Prospective Member Journey

By meeting these objectives, club officers will be able to plan how to grow their clubs through developing sound strategies to support prospective members at each phase of their journey.

Agenda

TO BE DETERMINED