The purpose of this session is to develop alignment between marketing and prospective member motivations, develop channels for communicating value to prospective members, and identify tools and resources for marketing.

In this session, facilitators discuss the following topics:

▪ Effective Messages
▪ “Speaking” to Prospective Members
▪ Tools and Resources

After completing this session, club officers will be able to do the following:

▪ Align marketing with prospective member goals
▪ Develop strategies for compelling communication with prospective members
▪ Identify resources available for club marketing

By meeting these objectives, club officers will be able to effectively demonstrate, through marketing, the value of joining their club to prospective members.

Agenda

▪ Introduction (5 minutes)

▪ Effective Messaging (30 minutes)

▪ “Speaking” to Prospective Members (35 minutes)

▪ Tools and Resources (10 minutes)

▪ Conclusion and Assessment (10 minutes)